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Get More Media Coverage

Get More Media Coverage

Smart PR strategies to get more media coverage Paul opens his favorite business magazine to find a fawning interview with Amazon’s Jeff Bezos. Then he picks up the morning paper…

Small Businesses And The Power Of Strategic Alliances

Small Businesses And The Power Of Strategic Alliances

There are many ways to form strategic alliances No man is an island — While you may be bravely striding down the path of managing and growing your businesses, there…

Sell Value, Not Time, When It Comes To Pricing

Sell Value, Not Time, When It Comes To Pricing

Quick shouldn’t necessarily mean inexpensive As a young adult, I had my wisdom teeth removed by an oral surgeon. When I received the bill, I was shocked at the cost;…

Creating Your Professional Image On The Internet

Creating Your Professional Image On The Internet

Nine things that will give you credibility online There are many types of professionals on the Internet. Business consultants, writers, web designers, software developers, the list goes on and on.…

In The News: Publishing A Newsletter

In The News: Publishing A Newsletter

What you need to know before you publish As most entrepreneurs will tell you, a newsletter is a great marketing tool. Publishing a newsletter lets you keep in touch with…

How To Create Successful Advertising Copy

How To Create Successful Advertising Copy

Seven rules for writing successful advertising copy Writing effective copy for ads, web pages, sales letters and other marketing communications isn’t difficult when you know what works. After many years…

Hot Button Selling: What’s In It For Me?

Hot Button Selling: What’s In It For Me?

Nobody is going to buy from you if you can’t address the “What’s in it for me?” question Once you’ve got your sales personality all polished up and ready to…

When Your Home Is Your Workplace

When Your Home Is Your Workplace

Seven ways to be more productive working from home Certainly organizing any household can be difficult, but when your home is also your office, the challenge can be overwhelming. As…

Getting Free Press

Getting Free Press

How to create your own opportunities Each small business owner is on a similar quest. We’re constantly on the hunt for new clients. While we know that the best way…

Financial Management 101: Special Issues Of Service Providers

Financial Management 101: Special Issues Of Service Providers

Those who provide their time and expertise in the form of service businesses have some unique financial management issues To a degree, those of us who are service providers or…

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