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In This Issue
- Editor's Notes
- Spotlight - Never Let'em See You Sweat
- The Perfect Resume - Ten mistakes you don't want to make
- Seven Steps to Getting Known - Guerrilla PR for the Entrepreneur
- What's New! - Additional NEW Articles, our Expert's latest Advice, Teleclass updates, etc.
- Marketplace - Resources & Services
Greetings! Last week, I realized that business is back in full swing. My colleagues have come out of hibernation and my temporarily dormant calendar is filled with events. I hope you’re enjoying getting back to work as much as I am.
As you may already know, employment declined again in December. According to the Bureau of Labor Statistics, the overall unemployment rate has reached 5.8 percent. The unemployment rate for adult women increased to 5.2 percent. With more people out of work competition for good jobs is greater than ever.
Even if you’re not looking for a job right now, it’s still a good idea to update your resume. As any coach or mentor will tell you, successful people are ready when opportunity knocks. But, before you get started, get some advice from our resume expert Amy Whitmer in The Perfect Resume.
Consultants and small business owners can pick up some tips in Seven Steps to Getting Known, Guerrilla PR for the Entrepreneur by Jill Lubin. Part of the Guerrilla Marketing Series, Lubin’s book Guerrilla PR will be out later this year.
Would you like to be featured on our home page? Share your success story with thousands of women from around the world? We’re always looking for first-person articles for our Women Only section. Send your idea or complete story to editor@career-intelligence.com.
Please feel free to send your comments or suggestions to me at arichmond@career-intelligence.com. Let me know what you want to see here and I'll try to bring it to you. And, if you know anyone else who'd enjoy reading The Career Intelligencer, please pass it along.
It's your life, make the most of it :)
Annette Richmond
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Speaking in public makes most people nervous. You've probably heard the joke; that most people would rather be in the casket than be giving the eulogy at someone else's funereal. I think that may be true. Last year, I recommended a book on overcoming stage fright (In the Spotlight). Shortly after my review was published I received several emails thanking me for the resource. Well, if the idea of speaking to a group of five or five thousand makes your stomach start to do the Macarena, I have another book for you: Never Let'em See You Sweat: A Tranquilizer for Presenters. Written by former advertising exec Phil Slott, this pocket-sized book covers everything from how to be a memorable speaker to how to handle hecklers. |
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Unlike many books on the market, Slott skips the platitudes and gets right to the good stuff; i.e. practical advice you can really use. For example, if someone in the audience attacks your idea Slott suggests turning the tables with "You're right this is a lousy idea, maybe you can give us a better one." Designed for easy reference, Never Let'em See You Sweat is divided into 20 brief chapters, each covering a specific area. In chapter six, Never Drown In a Sea of Faces, for example, Slott shares several ways to connect with a crowd. (My favorite suggestion is talk to people in the audience before a presentation.) This format makes it easy to go back review any problem areas you may have. Whether you're presenting to clients, colleagues or the whole company, Never Let'em See You Sweat can help you become more comfortable as a speaker. And being comfortable is one of the things that makes a good speaker great. |
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| Change Your Life |
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Ten mistakes you don’t want to make
By Amy C Whitmer
There are four basic steps to obtaining the perfect job: write your resume; send your resume to prospective employers; go on job interviews; wait for job offers. Each step is crucial and cannot be skipped. With that in mind, you can see that writing your resume is the catalyst that gets the whole ball rolling. While a resume will not get you a job in and of itself, a great resume will get you the interviews you need in order to get the job.
There are many characteristics that define a great resume. Perhaps a better place to start is by illustrating some common mistakes -- things NOT to do with your resume. Remember: a mediocre resume may mean no interviews or interviews only for jobs that don't meet your expectations. With that in mind, I've created a "Top Ten List of Resume Don'ts." Read More
Guerrilla PR for the Entrepreneur
By Jill Lublin
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills.
Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet. It is about you and your company becoming a force in the public eye on a regular basis PR that you undertake yourself can be a primary way to grow your business and become known without major expense. There are seven basic steps involved in mounting your campaign. Read more
| New Advertising Section |
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Additional Articles New! - Your Home-Based Business: How Big Is Too Big? - A WAHMPRENEUR Feature
By Dawn Rivers Baker You can let your business grow as much as it wants, and still keep it at home, but you need to make the choice Read more
Ask the Expert - Don't forget to send your questions to our experts. Several professional in their fields are ready to answer your questions about career planning, resume writing, professional image, small business and stress management. To post your question visit Ask the Expert.
Networking - Change! Looking for a place to network with other women? A place to get support, share information and advice? Join our discussion group In Transition. To subscribe, send an email to InTransition-subscribe@yahoogroups.com
Teleclasses/Workshops - Change! Our Intro to the MBTI is now available 24/7. We've converted this teleclass to a 5-part-workshop via autoresponder. Start this workshop today! Take our 5 Steps to Choosing the Right Career seminar anytime, day or night. For your convenience, we're now offering this class as a 5-part-seminar via autoresponder. Begin this seminar today! For more information on workshops visit our Tools section.
Job Search - Search for a temporary, contract or permanent job right here. Look through job listings from around the country, courtesy of Net-Temps.
Resources & Services
Web Success Ezine is packed with tips, links, resources, articles, business helpers, and much more to help you start or build an online business. We also provide affordable advertising to over 2300 responsive subscribers. web-success-subscribe@yahoogroups.com
or visit http://www.websuccesscentral.com
Please see our new Resources section for additional services!
We hope you found this issue of The Career Intelligencer informative. Please feel free to pass it on to friends, in its entirety.
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