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In This Issue
- Editor's Notes
- Spotlight - How To Become A Marketing Superstar
- Summer Travel 2003 - Save money by mixing business with pleasure
- How To Spot A Fashion Victim - (And Avoid Becoming One Yourself)
- What's New! - Additional NEW Articles, our Expert's latest Advice, Teleclass updates, etc.
- Marketplace - Resources & Services
Greetings! As we anticipate another cold, rainy weekend here in the Northeast, it's difficult to believe that summer is only a few short weeks away. At this point I'm just hoping things warm up by the 4th of July. It's tough to enjoy fireworks while wearing a parka.
Speaking of summer, I want to let you know that during July and August, we will be on our summer schedule. For those two months, you will be receiving The Career Intelligencer only once per month instead of every other week. Between vacations and holidays, we know everyone, including us, is thinking less about business this time of year. Don't worry; we'll be back on our bi-weekly production schedule in September.
On another note, we're also making some changes to the career-intelligence.com website. Look for some exciting new features, some of them fee-based, over the next several months.
Turning to this issue of the newsletter, the focus is on Creativity. With this economy it may take a little out-of-the-box thinking to afford a summer vacation (Summer Travel 2003). It will likely take some innovative thinking to sell clients (Hot Button Selling). And, if you're like me, it takes ingenuity to integrate summer fashion trends into your business wardrobe (How To Spot A Fashion Victim).
Don't miss our What's New Section below. Get some tips on how to dress when you're doing business at a sporting event from Sherry Maysonave, advice on putting overseas' experience on your resume from Annemarie Cross, tips on how to interview after you're fired from Cynthia Steele-Pucci, and ways to handle employee benefits from Dawn Rivers Baker. Please take a moment to complete the Employee Recognition Poll on our home page. I'll share the results with you in July.
Have a suggestion? Please send your comments to me at arichmond@career-intelligence.com.
And, if you know anyone else who'd enjoy reading The Career Intelligencer, please help us grow by passing it along.
It's your life, make the most of it :)
Annette Richmond
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Show Me The Money Remember the movie Jerry Maguire? When Rod Tidwell (played by Cuba Gooding, Jr.) tells Jerry (played by Tom Cruise) to "Show me the money?" Four simple words convey a strong message. Well, How To Become A Marketing Superstar, Unexpected Rules that Ring the Cash Register, by Jeffrey J. Fox, is about showing you how to "make the money." In straightforward, jargon-free language Fox cuts through many of the myths and mystiques of marketing. |
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Throughout How To Become A Marketing Superstar, Fox uses real-life examples to illustrate the difference between effective and ineffective marketing. He explains why numbers sell better than adjectives, why "we, me, I, our, us" are bad words, and how to keep your customers happy. Hint: Try being your own customer. How To Become A Marketing Superstar is a gem. A quick, fun read, packed with solid information. This book is a must for every business owner, marketer, sales pro - anyone who wants to increase their company's sales. The Marketing Superstar Challenges were my favorite part of the book. In these chapters, Fox gives us a scenario - i.e. a New York City shoe shiner trying to get business in the pouring rain - and asks us to come up with a way to bring in business. Each challenge also includes an inexpensive, easy-to-implement answer. For days after finishing this book, I kept hearing Fox's musically inspired phrase, "It don't mean a thing if it don't go ka-ching!" Finally, marketing made simple. Makes sense to me. |
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Save money by mixing business with pleasure
By Annette Richmond, MA
Are you planning a summer vacation? If you answered no to this question you might be surprised to learn that leisure travel is expected to increase 2.5% this Summer, according to the Travel Industry Association of America's (TIA) Summer 2003 forecast. Yes, more people will be taking vacations this year.
My question is, "who are these people?" This troubled economy has left nearly everyone I know with less time off and less vacation money. If this sounds like you one solution might be to try turning a business trip (yours or theirs) into a mini-vacation. With a little imagination you may be able to take a vacation without breaking the bank. Read More
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(And Avoid Becoming One Yourself)
By Diana Pemberton-Sikes
What is a "fashion victim"?
You've probably heard the term used before on both television and in magazines, but what are critics referring to? And why are these folks called "victims"?
Fashion victims are people who take a fashion trend and run with it regardless of how it looks on them, whether it's appropriate, or if they're wearing it in excess. In their quest to be in style, they completely miss the most important part of being stylish: customizing a trend to suit their own body, age, and circumstance. Read More
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Additional Articles New! -
Hot Button Selling By Dawn Rivers Baker
Once you've got your sales personality all polished up and ready to go, it's time to think about using it to make sales. Read More
Ask the Expert Wondering what to wear to a sporting event? Read advice from image expert Sherry Maysonave. Ever wondered if all your oversears traveling can enhance your resume? Resume Annemarie Cross answers one reader's concerns. What is common for time off and benefits with a small business? Dawn Rivers Baker has the answer. What's the best way to explain being fired to a prospective employer. Read Cindy Pucci's response. To post your question visit Ask Our Experts.
Networking - Change! Looking for a place to network with other women? A place to get support, share information and advice? Join our discussion group In Transition. To subscribe, send an email to InTransition-subscribe@yahoogroups.com
Teleclasses/Workshops - Change! Our Intro to the MBTI is now available 24/7. We've converted this teleclass to a 5-part-workshop via autoresponder. Start this workshop today! Take our 5 Steps to Choosing the Right Career seminar anytime, day or night. For your convenience, we're now offering this class as a 5-part-seminar via autoresponder. Begin this seminar today! For more information on workshops visit our Tools section.
Job Search - Search for a temporary, contract or permanent job right here. Look through job listings from around the country, courtesy of Net-Temps.
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