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I’m sure you’ve all read the stories about people being fired for doing something dumb with their social media profile. Like the guy who calls the office, too sick to come in, and then posts photos of himself drinking at a baseball game with a bunch of friends on his Facebook profile. Or the woman who tweets about how she’s going to get a promotion as a result of an upcoming merger when the news isn’t supposed to be public.
Today’s technology makes it possible to share virtually everything about yourself instantaneously. Pictures. Thoughts. Locations. While social networks are a great tool for keeping your family and friends abreast of what’s happening in your life, that same information is available to prospective employers. All they have to know is where to look for it.
By now, it should be obvious that what you do and say online can and will affect your career. Here are five steps you can take to make sure your social life isn’t causing you to commit career suicide.
The bottom line is this: The content on your social networking sites creates your online presence and, like it or not, your online presence is part of your professional image. So before you hit that “Save Update” button, take a look at your profile and ask yourself honestly, based on your profile, “Would I hire this person?” If you can’t answer that question in the affirmative, you need to rethink your online persona.
About Eric Richmond
Eric Richmond is the Head of Audience Development at Complex Media. He is also Founder and Engagement Director of Expert SEO Consulting, a Search Marketing and Social Media Agency located in Norwalk, CT as well as a Co-Founder of career-intelligence.com. Prior to working at Complex Media, Eric was Vice President, SEO and Social Media for TechMediaNetwork, Vice President of SEO & Technology for 360i, OMMA's 2007 Search Marketing Agency of the Year and before that, Chief Technology Officer of Grey Interactive | Worldwide. He has also spoken at Search Engine Strategies conferences in New York and Chicago.