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Due to the increasing competitiveness of today’s job market, the job seeker is required to be far more aggressive in their overall job search campaign, particularly when developing their career-marketing document – the resume.
With a window of opportunity often as little as 10 seconds for the resume to spark the reader’s attention, a dynamic document is needed that portrays the candidate’s expertise and overall value offered. It’s essential to write a resume that gets results.
Gone are the days of a task-based resume with an inventory of a position’s responsibilities, coupled with a standard (and boring) list of personal aptitudes. This has been replaced with an achievement /accomplishment driven document depicting you as a pro-active candidate who demands results, and that demonstrates the significant value on offer to the organization.
Your resume is your initial handshake and must therefore not be second-guessed, so the aim is to demonstrate your ability to fulfill the employer’s requirements and to build an interest in the benefits and value you present. Strive toward developing a document that will motivate the reader to act – and that is to contact you to attend an interview.
So what strategies can be followed to create a professional marketing document that promotes your overall value and portrays you as a passionate contributor to the ongoing success of the company?
Here are some tips to inspire your writing:
Orchestrated, devised, instructed, spearheaded, maximized, led, directed, streamlined, oversaw, managed, motivated, controlled, delegated, consolidated, generated, implemented, proposed, specified…and the list goes on.
Then by incorporating a number of action words, the above can be written as:
Enhanced staff morale; optimized productivity levels by 77%; and reduced staff turnover by 66.7% through implementation of strategic monitoring and incentive programs.
Notice the deliberate detailing of the quantifiable results at the forefront, followed by the method in which this accomplishment was obtained.
Happy writing!
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