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Due to the increasing competitiveness of today’s job market, the job seeker is required to be far more aggressive in their overall job search campaign, particularly when developing their career-marketing document – the resume.
With a window of opportunity often as little as 10 seconds for the resume to spark the reader’s attention, a dynamic document is needed that portrays the candidate’s expertise and overall value offered. It’s essential to write a resume that gets results.
Gone are the days of a task-based resume with an inventory of a position’s responsibilities, coupled with a standard (and boring) list of personal aptitudes. This has been replaced with an achievement /accomplishment driven document depicting you as a pro-active candidate who demands results, and that demonstrates the significant value on offer to the organization.
Your resume is your initial handshake and must therefore not be second-guessed, so the aim is to demonstrate your ability to fulfill the employer’s requirements and to build an interest in the benefits and value you present. Strive toward developing a document that will motivate the reader to act – and that is to contact you to attend an interview.
So what strategies can be followed to create a professional marketing document that promotes your overall value and portrays you as a passionate contributor to the ongoing success of the company?
Here are some tips to inspire your writing:
Orchestrated, devised, instructed, spearheaded, maximized, led, directed, streamlined, oversaw, managed, motivated, controlled, delegated, consolidated, generated, implemented, proposed, specified…and the list goes on.
Then by incorporating a number of action words, the above can be written as:
Enhanced staff morale; optimized productivity levels by 77%; and reduced staff turnover by 66.7% through implementation of strategic monitoring and incentive programs.
Notice the deliberate detailing of the quantifiable results at the forefront, followed by the method in which this accomplishment was obtained.
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