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Keeping Family First
How to build your business around your family as a Mompreneur The term “Soccer Mom” has long faded away, replaced with a new, more powerful maternal title; Mompreneur. Gone are…
What’s Your Social Media Business Marketing Plan?
Using social media for business marketing Social networking through Facebook, Twitter, Bebo, LinkedIn, and other sites has exploded and many companies are wondering whether it should be a part of…
Rising To The Top Of The Search
Understanding Search Marketing is the first step in driving traffic to your business’ web site Congratulations. After months of blood, sweat and tears, your new company, Jane’s Designer Clothing, has…
Get More Media Coverage
Smart PR strategies to get more media coverage Paul opens his favorite business magazine to find a fawning interview with Amazon’s Jeff Bezos. Then he picks up the morning paper…
Small Businesses And The Power Of Strategic Alliances
There are many ways to form strategic alliances No man is an island — While you may be bravely striding down the path of managing and growing your businesses, there…
In The News: Publishing A Newsletter
What you need to know before you publish As most entrepreneurs will tell you, a newsletter is a great marketing tool. Publishing a newsletter lets you keep in touch with…
How To Create Successful Advertising Copy
Seven rules for writing successful advertising copy Writing effective copy for ads, web pages, sales letters and other marketing communications isn’t difficult when you know what works. After many years…
Getting Free Press
How to create your own opportunities Each small business owner is on a similar quest. We’re constantly on the hunt for new clients. While we know that the best way…
Fear Of Selling
Sales is a part of every small business, if your own prejudices are getting in the way of sales, your thinking needs adjusting People hate salesmen. They hate them almost…
How To Measure Brand Performance
You’ve read the books and heard the tapes but how can you tell if you’re doing it right? Considering the volumes that have been written on the subject, you have…
